brings clarity
through design language for
Fortune 5 tech to YC startups
Define and execute the internal products ux design vision, strategy and measurable outcomes.
How to estimate TBC's desire and ability to successfully deliver user-centered banking experience?
Designed core internal platform that now enables 120+ financial and operational user journeys.
Frequency + Depth = Total time spent
Led a strategic redesign of Adjarabet's casino lobby experience, implementing a containerized content model that optimized user engagement. This data-driven approach to content presentation resulted in increased session duration and enhanced user interaction with casino offerings.
Led the UX Design and Content Strategy for Winners Club
Executed the launch of P2P and Turbo games across Georgian and Armenian markets
From founders prototype to Product lunch that get early-stage seed round
“Gua turned our early prototypes into VC ready and with design thinking activites, notable pair desining and understnidng and worked directly with development team with design system to lala.
Talent matching got 10× faster. Fragmented spreadsheets turned into AIinstant insights.
Machines that can't afford misreads
Industrial operators and automated systems needed a shared interface — physical, high-pressure, zero margin for error. Designed the human-machine interface for baling and automatic machine solutions where clarity isn't a nice-to-have.
Stripe-like API Docs. Developers stopped dropping off
The API was solid. The docs spoke the wrong language — too much structure, not enough signal. Rebuilt the information architecture from the ground up for an AI-powered documentation platform.
Gua is vetted for his skills and high-impact individual contributions by top talent platforms, like Toptal, Epam and Proxify
“Design the framework to help information compression.
“Working with Gua has been a standout experience. The team helped us configure Fin to match our workflows, track performance, and improve over time. Within just a few weeks, we reached a 92.7% resolution rate.
“ An individual contributor who can complete a project that delivers business value, end-to-end, on their own. Usually an ex-leader (manager, director, VP).