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Gua brings clarity
through design language for
Fortune 5 tech to YC startups

Commerce AI Analytics Interface
Commerce AI

From founders prototype to Product lunch that get early-stage seed round


“Gua turned our early prototypes into VC ready and with design thinking activites, notable pair desining and understnidng and worked directly with development team with design system to lala.

Archil VardidzeChief Design Officer, TBC
HR Tech Candidate Matching Insights
HR Tech

Talent matching got 10× faster. Fragmented spreadsheets turned into AIinstant insights.

Legacy Spreadsheets
No moreSpreadsheets
No moreFOMO
No moreManual updates
Coop AB AI Instant Insights Drawer
Client 360 view UI
Client Search UI
Transactions list UI
Request documents UI

Define and execute the internal products ux design vision, strategy and measurable outcomes.

36+ Product and Tool
UX Maturity from 2.5 to 4
Grow design team from 4 to 12
Four Factors in UX Maturity
DesignOps Leadership

Established a continuous evaluation of TBC's desire and ability to deliver a user-centered banking experience.

Core Internal Platform frontx
‘A new era of banking internal intelligence’

Designed core internal platform that now enables 120+ financial and operational user journeys.

Human-Machine Interface

Machines that can't afford misreads

Industrial operators and automated systems needed a shared interface — physical, high-pressure, zero margin for error. Designed the human-machine interface for baling and automatic machine solutions where clarity isn't a nice-to-have.

YC22 DevTool

Stripe-like API Docs. Developers stopped dropping off

The API was solid. The docs spoke the wrong language — too much structure, not enough signal. Rebuilt the information architecture from the ground up for an AI-powered documentation platform.

Gua is vetted for his skills and high-impact individual contributions by top talent platforms, like Toptal, Epam and Proxify

“Design the framework to help information compression.

Archil VardidzeChief Design Officer, TBC

“Working with Gua has been a standout experience. The team helped us configure Fin to match our workflows, track performance, and improve over time. Within just a few weeks, we reached a 92.7% resolution rate.

MishaChief Technology Officer, Adjarabet

“Gua has the ability to take a complicated product problem, reduce unnecessary complexity, align people around a solution, and make that solution scalable.

Giorgi BagdavadzeSWE, Lidghtdash

“Gua is the person others trust to make a complex product problem clear enough that the whole team can make better decisions.

Mock Name 1Role, Company

“People were proud that other people could consistently produce better work because of decisions he made. Gua's contribution improved how teams make and execute product decisions.

Mock Name 2Role, Company

“Gua can enter an unfamiliar problem, establish credibility, and influence decisions without depending on reporting relationships.

Mock Name 3Role, Company